Coinbase to power crypto custody for Facebook’s Novi

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Facebook has chosen Coinbase as its custody partner for its pilot of Novi, a new digital wallet that enables people to send and receive money abroad instantly, securely, and with no fees.

For the pilot, Coinbase is supporting Novi via Coinbase Custody, which keeps user funds secure with our proprietary, fully segregated cold storage capability for managing private keys.

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Novi users who can participate in the pilot can acquire Pax Dollar (USDP) through their Novi account, which Novi will hold on deposit with Coinbase Custody. Novi users will then be able to transfer USDP between each other instantaneously.

Novi users’ funds will be held within Coinbase Custody Trust Company, a qualified custodian and a New York limited purpose trust company. Coinbase Custody Trust Company is regulated by the New York Department of Financial Services and is a fiduciary under New York state banking law. Novi users also benefit from Coinbase Custody’s leading insurance program, which includes a $320 million commercial crime policy.

Coinbase Custody is a leading crypto-native platform and custodian that securely manages $180 billion (as of 6/30/21) of crypto assets on its platform. Over the past nine years, Coinbase has developed deep expertise in secure and scalable crypto infrastructure, which we initially built to power our own first party applications. We then productized this infrastructure and now supply our secure infrastructure solutions to the rest of the market. This includes our leading custodial solutions, multi-venue algorithmic trade execution, staking support, financing, defi access, compliance, and market and on-chain data analytics.

We believe that in the future, every company will be a crypto company, including fintech platforms, banks, social media, gaming companies, and consumer brands. Our goal is to arm them with the best tools possible so their own users have a first-class experience and participate in the cryptoeconomy.

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To learn more about Coinbase Institutional’s full suite of products and services click here.

Please note: Coinbase currently supports Pax Dollar (USDP) under its original ticker Paxos Standard (PAX) which was rebranded on August 24, 2021.


Coinbase to power crypto custody for Facebook’s Novi was originally published in The Coinbase Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.

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