Meet Catizen: The Web3 Cat Game Taking Telegram by Storm – Blockonomi


TLDR

Catizen
is
a
Web3
mobile
game
launched
on
Telegram’s
TON
ecosystem
in
January
2024,
has
quickly
become
a
phenomenon,
boasting
an
impressive
23
million
players,
with
1.3
million
engaging
in
on-chain
activity.

At
its
core,
Catizen
is
a
virtual
cat
café
management
game
where
players
combine
cats
to
level
them
up
and
increase
their
earnings.
However,
what
sets
it
apart
from
traditional
mobile
games
is
its
innovative
use
of
Web3
technologies.

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Tim
Wong,
Chairman
of
the
Catizen
Foundation,
explains
that
the
game
leverages
blockchain
features
for
user
acquisition
and
true
asset
ownership,
providing
a
unique
value
proposition
to
players.

“We
look
at
Web3
economics
as
a
low-cost,
innovative
way
to
acquire
new
users,”

Wong
states.
Unlike
traditional
games
that
rely
heavily
on
paid
advertising,
Catizen
utilizes
player
referral
programs
and
token
incentives
to
grow
its
user
base
organically.
This
approach
not
only
reduces
acquisition
costs
but
also
allows
players
to
benefit
directly
from
the
game’s
growth.

One
of
the
most
anticipated
features
of
Catizen
is
its
upcoming
airdrop
of
CATI
tokens,
planned
for
July
2024.
This
event
is
expected
to
reward
active
players
based
on
their
in-game
performance
and
highest-level
cats,
creating
an
additional
incentive
for
engagement.

But
Catizen
isn’t
just
about
financial
rewards.
Wong
emphasizes
the
importance
of
emotional
value
in
gaming.
“Fundamentally,
a
game
has
to
give
you
emotional
value,”
he
says.
This
philosophy
is
reflected
in
the
game’s
cute
aesthetics
and
the
team’s
genuine
love
for
cats,
which
resonates
with
players
worldwide.

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The
game’s
success
also
stems
from
its
accessibility.
As

a
Telegram-native
mini
app,
players
can
start
breeding
their
virtual
cats
with
just
a
few
clicks,
without
the
need
for
complex
wallet
setups
or
downloads.
This
low
barrier
to
entry
has
helped
Catizen
attract
a
diverse
player
base,
with
roughly
50%
of
its
paying
users
being
new
to
Web3.

Catizen
is
exploring
innovative
features
to
enhance
player
experience.
The
team
is
working
with
Google’s
Web3
AI
team
to
develop
augmented
reality
interactions,
allowing
players
to
bring
their
virtual
cats
into
the
real
world
through
their
smartphone
cameras.

Some
players
report
issues
with
the
game’s
economic
scaling,
noting
that
progress
becomes
significantly
slower
at
higher
levels
without
financial
investment.
The
inclusion
of
additional
features
like
a
fishing
mini-game
has
also
been
met
with
mixed
reactions,
with
some
players
finding
it
disconnected
from
the
core
gameplay.

Despite
these
challenges,
Catizen’s
multi-chain
ambitions,
including
partnerships
with
both
TON
and
Mantle
networks,
suggest
a
bright
future
for
the
game.
The
team’s
commitment
to
building
a
lasting
ecosystem,
rather
than
a
short-term
hype
cycle,
is
evident
in
their
approach
to
game
development
and
community
building.

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Author: Oliver Dale


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