Last week was historic for the cryptocurrency markets with the approval of the ProShares Bitcoin Strategy ETF on the NASDAQ NDAQ , bridging yet another gap for investors between the legacy financial system and cryptocurrency markets. The ProShares ETF was an important milestone, but not the first time investors have been presented with the opportunity to invest in the crypto markets through regular investments accounts. Notably, there have been several Bitcoin and Ethereum trusts, such as the Grayscale Bitcoin Trust and the Canadian-based Purpose Bitcoin ETF. These new offerings allow for the trading of crypto through regular investment accounts, including retirement accounts, while bypassing the hassle and security concerns of cryptocurrency exchanges.
Recently launched, Tokens.com (NEO Exchange Canada: COIN) (Frankfurt Stock Exchange: 76M) (OTCQB US: SMURF) is on a mission to connect public market investors to blockchain investments by investing in DeFi tokens such as BNB and DOT, and NFT-based cryptocurrencies. By staking the assets, the company is able to earn an additional ROI beyond regular price appreciation. The company prides itself on only investing in ‘proof-of-stake’ tokens, which are more environmentally friendly than Bitcoin’s ‘proof-of-work’ energy-intensive method.
HONG KONG, CHINA – OCTOBER 08: A visitor poses with the immersive art installation titled “Machine … [+]
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The company closed a pre-IPO investment round from industry leaders Bitbuy, First Block Capital, HIVE Blockchain Technologies, PowerOne Capital Group, Matthew Roszak (the co-founder and Chairman of Bloq), Olaf Carlson-Wee (the founder of Polychain Capital) and CI Global Alpha Innovators Fund, the largest technology investment fund in Canada.
“Tokens.com provides our fund with a gateway to access all things crypto outside of Bitcoin. We are excited to work with Tokens.com to be one of the first global investors to invest in DEFI, NFTs, and the metaverse,” says Jeremy Yeung, Portfolio Manager, CI Global Alpha Innovators Fund.
In addition to investing in proof-of-stake tokens, the company recently closed the purchase of a 50% stake in Metaverse Group. Metaverse Group, founded as a joint venture between GDA Capital and Wolfest Woods, owns a portfolio of virtual NFT real estate properties in major blockchain-based Metaverses, including Decentraland, Somnium Space, The Sandbox, Cryptovoxels and Upland. The deal makes Tokens.com the first publicly traded company to venture into the metaverse. Tokens.com plans to further accumulate metaverse real estate through the Metaverse Group for the purpose of renting it out to interested brands and retailers.
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“The Metaverse is going to be one of the biggest revolutions in computing – right up there with the mobile revolution and the internet revolution,” says Tokens.com CEO, Andrew Kiguel.
The Metaverse trend is garnering extra attention lately, as Mark Zuckerberg announced that he thinks the Metaverse is the inevitable future of the Internet and even officially renamed Facebook as “Meta.” Artists like Snoop Dogg and Ariana Grande are using the metaverse to build their brands, as are Gucci and Adidas. Metaverse real estate provides potentially a game-changing opportunity for brands, advertisers and vendors wishing to reach demographics in every corner of the globe.
A binary code with the word ‘metaverse’ displayed on a laptop screen is seen in this multiple … [+]
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“The metaverse will bring enormous opportunity to individual creators and artists; to individuals who want to work and own homes far from today’s urban centers; and to people who live in places where opportunities for education or recreation are more limited,” says Mark Zuckerberg, Founder of Facebook.
As crypto adoption continues to increase worldwide, we can expect more investors to demand exposure to new digital asset classes through traditional instruments such as ETFs, Trusts and publicly traded companies. New and innovative investment products are perfectly positioned to tap into this market growth, during this bull cycle and beyond.
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Author: Tatiana Koffman, Contributor