Another major soccer club is entering the cryptocurrency industry by tapping a partnership with a cryptocurrency exchange.
SS Lazio, an Italian professional sports club, signed a multi-year deal with crypto trading platform StormGain.
Announcing the news on Sept. 16, StormGain said that it is now the “official crypto trading partner” of SS Lazio. According to the firm, the newly announced deal will enable StormGain and Lazio to boost fan engagement through unique giveaways like exclusive VIP suite hospitality at Lazio home matches.
As part of the initiative, StormGain will be providing access to private tours and events at the Stadio Olimpico — the main and largest sports facility of Rome, which is the home stadium of Associazione Sportiva Roma and Lazio.
While the announcement provides little information on how exactly crypto is expected to be used within the partnership, StormGain CEO Alex Althausen hinted that it is a big part of the collaboration:
“Through this sponsorship, we’re thrilled to join the worlds of crypto trading and football together and offer many exciting benefits for our clients, who can win exclusive access to the Roman superstars and unique prizes thanks to StormGain.”
Marco Canigiani, event director at SS Lazio, outlined that the partnership will reinforce the club’s “innovative positioning,” bring more fan projects, as well as help them expand internationally.
Cointelegraph reached out to StormGain to know more about the partnership with SS Lazio. This article will be updated pending any new information.
According to data from CoinMarketCap, StormGain was launched in July 2019 and is a centralized exchange registered in Seychelles. The exchange facilitates the trading of major cryptocurrencies like Bitcoin (BTC), Ether (ETH), XRP, Bitcoin Cash (BCH), and Litecoin (LTC).
SS Lazio’s partnership is not the club’s first foray into blockchain and crypto. In March 2020, the soccer team partnered with Sorare, a blockchain soccer game provider, to launch tokenized player cards on the Ethereum blockchain.
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Author: Helen Partz