So
you’ve
launched
a
crypto
project.
Now,
the
million
dollar
question
becomes
–
how
can
you
get
people
to
trust
it?
You’ve
got
this
great
idea
for
a
new
protocol,
exchange,
NFT
project,
or
product
in
the
Web3
space.
You
gather
an
awesome
development
team.
You
architect
a
system
with
security
front
of
mind.
You
launch
tentatively
into
the
cryptoverse…and
are
met
with,
well,
skepticism.
It’s
hard
out
there
for
an
upstart
crypto
founder!
But
at
this
point
who
could
blame
the
users.
With
stories
of
hacking,
rug
pulls,
and
other
mainstream
scandals
popping
up
by
the
day,
people
in
the
crypto
space
and
beyond
have
become
very
wary
of
new
projects
–
and
who
could
blame
them?
So
how
do
you
get
your
project
to
stand
out
from
the
pack
and
appear
legit
and
trustworthy?
This
article
will
explore
a
few
tried
and
tested
methods
for
doing
just
that.
Let’s
dive
in.
Get
the
Word
Out
Through
Press
Releases
By
this
point,
most
people
are
familiar
with
the
typical
crypto
marketing
tactics
that
businesses
employ.
We’re
talking
about
the
hype
building
strategies
across
social
media
and
forums
that
are
intended
to
shill
tokenomics
and
encourage
speculation.
But
people
can
quickly
see
through
these
cheap
efforts
these
days.
Instead,
when
big
events
or
milestones
occur
in
your
business
–
let’s
say
you
launch
your
testnet,
get
that
funding
round
closed,
or
your
first
flagship
product
ships
–
it
calls
for
something
more
than
low
effort
hype
building
–
a
well-crafted
press
release.
Crypto
newswire
services
can
help
you
spread
your
messages
far
and
wide
by
putting
your
newsworthy
content
in
reach
of
some
of
the
top
journalists
across
the
Web3
space.
Getting
published
across
leading
publications
such
as
Blockonomi,
CoinDesk
and
CoinTelegraph
will
go
a
very
long
way
towards
building
trust
and
credibility.
Not
only
does
this
act
as
a
seal
of
approval
from
the
journalist
and
publications
that
cover
your
story,
but
it
also
increases
brand
awareness
and
that
ever-important
social
proof
that
you
need
to
establish
legitimacy.
Lock
Down
Your
Security
You
already
know
that
operating
in
the
crypto
universe
demands
security
above
all
else.
One
vulnerability
and
one
exploit
can
spell
disaster
for
a
project,
especially
those
that
are
in
their
early
days.
Yet,
there
are
still
an
alarming
number
of
projects
that
skimp
on
the
basic
safety
procedures
and
ignore
the
fundamentals
so
that
they
can
reallocate
resources
elsewhere.
To
help
put
users
and
investors’
minds
at
ease,
you
need
to
run
your
protocol,
exchange,
or
whichever
product
it
is
that
you
are
offering
through
rigorous
penetration
testing.
On
top
of
this,
you
can
hire
reputable
auditing
firms
within
the
crypto
space
to
help
uncover
holes
in
your
code
and
discover
any
flaws
in
your
architecture.
If
any
gaps
are
discovered,
you
need
to
plug
them
immediately.
At
the
same
time,
it
will
never
hurt
to
share
the
results
or
summaries
of
your
audit
findings
so
that
you
can
reassure
everyone
that
you’re
taking
these
vulnerability
precautions
seriously.
This
is
the
best
way
to
demonstrate
your
commitment
to
the
safety
and
security
of
your
users
and
their
data.
Keep
Your
Promises
and
Establish
a
Track
Record
In
the
blockchain
world,
you
don’t
have
to
look
too
far
to
find
the
project
that
is
continually
over
promising
and
under
delivering.
If
you
are
a
user,
investor,
or
simply
a
fan
of
a
project,
there
is
nothing
more
frustrating
than
to
see
this
happen
time
and
time
again.
For
example,
let’s
say
that
some
slick
team
rolls
out
a
product
roadmap
with
quarterly
deliverable
targets.
Awesome.
The
only
issue
is
they
totally
blew
the
deadline
for
a
promised
feature
launch
by
months.
Not
awesome.
Nothing
erodes
community
faith
faster
than
these
unmet
expectations
and
broken
delivery
timetables.
Yes,
you
may
have
valid
delays,
but
transparency
is
key.
Keep
users
in
the
loop
with
clear
roadmap
update
posts.
Share
what
milestones
you
do
accomplish
on
time
as
proof-of-work
for
your
execution
capabilities.
There
will
always
be
hiccups,
but
consistent
reliability
builds
bonds
between
builders
and
users.
Talk
With
Your
Community
By
now,
most
founders
know
the
importance
of
community
building.
There
are
coins
out
there
with
minimal
innovation
and
almost
zero
new
tech,
but
they
find
themselves
prompted
up
by
staunch
believers
and
an
incredibly
engaged
community
of
supporters.
With
that
said,
a
lot
of
crypto
businesses
put
in
the
hard
work
building
a
community,
only
to
neglect
it
and
forget
to
nurture
it
as
time
goes
on.
The
thing
is,
the
people
that
make
up
your
community
are
human
beings.
They
need
to
feel
as
though
they’re
always
kept
in
the
loop,
that
they
are
respected,
and
that
they
are
continuously
engaged
with
what’s
going
on
around
the
project.
As
such,
don’t
just
shill
announcements
to
your
community
–
get
them
involved.
Host
AMAs
for
product
questions.
Jump
into
Discord
conversations.
Run
polls
on
feature
priorities.
Provide
feedback
mechanisms
like
email
forms.
Opening
channels
for
dialogue
that
go
beyond
hype
broadcasts
makes
people
feel
valued,
giving
them
“skin
in
the
game”.
Don’t
forget,
even
responsiveness
to
criticism
is
huge
for
trust-building.
No
one
expects
you
to
be
omniscient,
but
showing
you
listen
and
care
cements
loyalty
just
as
much
as
anything
else.
Share
Who’s
On
Your
Team
A
lot
of
the
time,
crypto
projects
can
seem
like
faceless
organizations.
While
decentralization
and
anonymity
are
part
of
the
culture,
people
ideally
want
to
see
who
the
humans
are
behind
the
projects
they
invest
in.
With
this
in
mind,
don’t
keep
your
team
hidden
behind
the
curtain.
Feature
bios
of
your
founders,
core
dev
team
members,
and
advisors
on
your
website.
Let
visitors
get
to
know
the
brains
behind
the
operation.
Highlight
any
past
achievements,
relevant
expertise,
and
credentials.
Getting
splashed
by
the
reflected
glory
of
ace
engineers
or
business
geniuses
on
your
team
inspires
confidence
in
what
you
can
accomplish,
and
it
helps
to
build
that
all
important
credibility.
Having
well-known
crypto
advisors
and
investors
lending
their
brand
also
boosts
credibility.
Let
folks
know
about
the
VIPs
betting
on
your
success!
Final
Word
Never
pass
up
a
chance
to
reinforce
reliability
through
promotions
done
right,
airtight
security,
roadmap
accountability,
responsive
user
interactions,
and
by
showcasing
the
stellar
talent
you
have
on
your
team.
At
each
stage
of
your
journey,
operate
with
radical
transparency
to
build
public
confidence
over
time.
Adopt
that
community-centric
commitment,
even
if
you’re
still
a
small
fish
in
a
big
pond.
The
idea
is
to
plant
the
seeds
with
early
supporters
that
will
eventually
blossom
into
reciprocal
success
as
you
grow.
Go to Source
Author: Oliver Dale
